iOS nutrition and accountability app designed around consistency, protein goals, and social motivation. Focused on product positioning, growth direction, and visual presentation.
- The problem
- Nutrition tracking needs to support everyday consistency and motivation, beyond logging numbers.
- My contribution
- Mobile product positioning, brand direction, growth strategy, and visual presentation for a social nutrition app.
- The result
- A published iOS app that combines protein goals, food discovery, and accountability with a crew.
